Sep 08

Why Pokemon Go is More Important to the Future of Healthcare Than Your EMR By Bruce Brandes (with Charlie Martin)

Becker's Hospital Review Blog Bruce Brandes Charlie Martin HISTalk Interview Seinfeld

(as seen on HIStalk on September 7, 2016)

Over a year ago, I completed an HIStalk blog series entitled “All I Needed to Know to Disrupt Healthcare, I Learned from Seinfeld.” Now we have a new pop culture phenomenon from which our industry has much to learn.

At a recent conference, keynote speaker and legendary healthcare services entrepreneur Charlie Martin made the following proclamation to a ballroom full of healthcare IT leaders: “Pokemon Go has more to do with the future of healthcare than your EMR.”

I’m pleased to collaborate with Charlie through this column to illuminate how a free gaming app will have more of an impact than the billions of dollars spent on an array of electronic medical record systems over the past couple of decades.

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