Feb 17

Getting Real About Innovation at HIMSS17 - Q&A with CEO Bruce Brandes

Blog Bruce Brandes Interview Healthcare Vendors HIMSS

Who’s ready for HIMSS17 in t-minus two days!? In preparation for the show, we sat down with Bruce Brandes, Lucro CEO and co-founder, to hear his thoughts on emerging trends in hospital purchasing and ask what innovation progress he expects – and hopes – to see at the industry’s largest annual gathering.

Read More
Feb 14

Lucro Launches General Availability of Digital Platform to Help Healthcare Organizations Accelerate Purchasing Decisions

Company Update About Lucro General Availability Press Release

(As released to the press originally on February 14, 2017)

Lucro’s solution is currently in use by leading healthcare innovators collectively operating nearly 1,000 hospitals

NASHVILLE, TENN. – February 14, 2017  Lucro, a digital platform helping healthcare organizations make better purchasing decisions, today announced the general availability of its solution. Lucro was founded to help healthcare organizations quickly and easily find, compare and choose the right vendor partners—ultimately accelerating purchasing decisions that advance their top initiatives.

Read More
Feb 10

Redefining the Sales Battle

Blog Bruce Brandes Healthcare Vendors Sales Purchasing Decisions

In ancient Roman times, gladiators entered the ring to engage in blood-soaked battle, often to the death. Fast forward to 2017, and while it may not be the Roman Coliseum, fearsome battles between vendors for health systems’ purchasing decisions, as well as battles around vendor choices within these health systems, still take place on a regular basis.

The difference in vendor and provider approaches to selling and purchasing, respectively, isn’t productive for either party, resulting in mutual frustration and inefficiency, as well as solutions rife with compromise. Vendors and providers that are open to changing how they approach purchasing conversations can save themselves the “sales battle”, work more efficiently and make better decisions to push toward innovation.

As you consider how this change can impact your organization, keep three benefits of a more collaborative vendor/provider relationship in mind:

Read More

Subscribe to Email Updates