We had over 100 project boards created in Lucro - and thematically, there is some revolutionary stuff going on over here.Read More
Imagine a future client. They are the most successful and satisfied customer in your company’s history. Now, rewind all the way back to your first conversation, when they knew nothing about your product. Press play and pay attention to how and when your prospect learns about the value of your offering.
How did they learn about you? What did you share to help them make their first step? At what point did they speak with an existing client or ask about price? What greased the wheels to have your contract signed? Most importantly, what did they learn in the sales process that guaranteed success as a customer?
Documenting how your prospect acquires knowledge in your sales cycle improves sales conversions, forecasting, and customer success. Yet, it is among the most overlooked elements of a repeatable sales strategy.Read More
Software companies hire User Experience (UX) pros to obsess over making their products usable and delightful. UXers merge multiple disciplines, including engineering, marketing, graphical design, and product management to meet the exact needs of a customer. They fixate on every path a user might take and compose the software’s appropriate response.
Investing in UX affects a customer’s real and perceived value from the product, as well as customer satisfaction, retention, and their lifetime value to the company. As a result, the profession is expected to double the US job growth rate through 2020 (22.1% vs. 14.3%).Read More
Nashville, June 13, 2017, PR Web -
Digital healthcare purchasing platform Lucro to provide industry connections between healthcare vendors and purchasers for all Health:Further Festival attendees.
Health:Further, an open community of healthcare entrepreneurs and innovators, announced today that it has entered into a technology partnership with Lucro, a digital platform that helps healthcare organizations make better purchasing decisions, for its annual Health:Further Festival at the Music City Center in Nashville, TN on August 22 – 25, 2017.
The Health:Further Festival is an annual gathering which brings together over 2,000 of the brightest minds in healthcare innovation, including startup companies and health systems, focused on improving the industry and building a healthier, more sustainable future.
Change Management with User Involvement: Incorporating End-user Feedback in IT Projects (part 2 of 2)Purchasing Decisions Best Practices Healthcare Leaders Hospitals Change Management User Experience UX IT solutions Customer Experience
In our last blog, we talked about how involving users early in projects results in better products for users, more efficient development, and other benefits to project stakeholders. Today, I’ll break down 5 user interview techniques you can start implementing right away to take advantage of the benefits.Read More
Health 2.0 Partners with Lucro to Accelerate Buying Process by Connecting Market-Ready Companies with Healthcare ClientsAbout Lucro Company Update Press Release Health 2.0 Partnerships
SAN FRANCISCO, May 31, 2017, Newswire -After a successful pilot launch of MarketConnect at Health 2.0's 10th Annual Conference, Health 2.0 is announcing MarketConnect Live , a live matchmaking event designed to accelerate the health tech buying and selling process at the 11th Annual Health 2.0 Fall Conference on October 1st - 4th, 2017 in Santa Clara, CA. This year, Health 2.0 is enhancing the product by teaming up with Lucro, a digital platform helping healthcare organizations make better purchasing decisions. Health 2.0 will co-market the program with Lucro and allow participants to access Lucro's digital platform to share their strategic initiatives and learn more about potential solutions in advance of the event. Read More
An ounce of input equals a pound of change management.
As a healthcare executive, you have a crucial view of problems that reach out across your entire organization and seep into every department. You bring in the department heads and your operations leadership to define the problem and scope the project. Great! Then you talk to end users for their input on usability and creative ways to solve the problem. Oh yea - Wait, what?
If you're not incorporating end user feedback, you're not alone. End users are rarely involved in problem definition and solution exploration. Often, the first time they hear about a solution is when implementation or training is announced.Read More