Aug 30

Vendor Tinder

Blog About Lucro Sales Healthcare Leaders Decision Making

It’s Friday night, and you’re looking for a date.

You drive 30 minutes to a bar, pay $20 for parking, $12 for a drink, and then things get worse.

Before you can take that first sip of your Appletini, a stranger moves in. Awkwardly close now, the stranger starts to shout:

“HI, I’M KEVIN, I DRIVE A DODGE STRATUS, I BENCH 300 LBS, AND ONE TIME I HUNG OUT WITH DRAKE AT A PARTY. I CAN MAKE ALL YOUR DREAMS COME TRUE. HERE’S A VIDEO OF ME EATING THE WORLD’S LARGEST BURGER IN 60 SECONDS. WILL YOU MARRY ME?”

You’re not interested in any of those things - Kevin is not a good match. You awkwardly panic moonwalk out of the “conversation” with Kevin...  

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Aug 18

The Intern Experience

Blog Intern experience Life at Lucro

Do not go where the path may lead, go instead where there is no path and leave a trail.
-Ralph Waldo Emerson

Emerson would not be expected to write something so applicable to modern day business. He was famed for his lengthy metaphors about existentialism, but some of his advice should still ring true in the ears of any modern day businessman. The most important thing I’ve learned in my short time at Lucro is that the only way to make real, tangible change in an industry is to create your own trail.

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Aug 10

Always Give a Good Show

Blog Best Practices User Experience Patient Experience Disney

Learning from the master of magic, Walt Disney, to shape the ultimate patient experience.

Patient experience is consistently a hot topic in Lucro - on both the provider and vendor sides of the house. Summertime brings to mind many happy vacations, which in my family meant a trip to Walt Disney World - filled with magical meetings with princesses and soaring castles.

After clearing the pixie dust from my eyes, I realized (<insert headsmack here>) THIS IS ALL CUSTOMER EXPERIENCE. This is evident in everything that Disney does in their theme parks. Attendees are guests - named so that every employee is reminded to treat their customers as they would a guest in their own home. Employees are cast members, so they keep top of mind that their job is to play a role in their guests’ vacation story. There are no afterthoughts; everything is placed with intent and a spoonful of magic.

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Aug 02

The Lucro Marketing Channel

Marketing Technology healthcare innovation Marketing Channels Marketing funnel

Let's start at the beginning: What is marketing and how does marketing work?

Marketing is a familiar concept to most of us. Yet surprisingly, most people can’t define it. So what does it mean?

As a career marketer, people usually assume my days are a blend of putting ads in magazines, making logos, tweeting all day, making things ‘look pretty,’ or inside sales. But it’s much bigger than any of those.

(Good) Marketing means that the outside world knows about your products and your company and wants to buy from you or your business. I want to break that down into two distinct components of marketing:

  • People know about you
  • People want to buy what you sell
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