Health 2.0 Partners with Lucro to Accelerate Buying Process by Connecting Market-Ready Companies with Healthcare Clients

(As released to the press originally on May 31, 2017)

SAN FRANCISCO, May 31, 2017, Newswire -

After a successful pilot launch of MarketConnect at Health 2.0's 10th Annual Conference, Health 2.0 is announcing MarketConnect Live, a live matchmaking event designed to accelerate the health tech buying and selling process at the 11th Annual Health 2.0 Fall Conference on October 1st - 4th, 2017 in Santa Clara, CA. This year, Health 2.0 is enhancing the product by teaming up with Lucro, a digital platform helping healthcare organizations make better purchasing decisions. Health 2.0 will co-market the program with Lucro and allow participants to access Lucro's digital platform to share their strategic initiatives and learn more about potential solutions in advance of the event.
This invitation-only event matches market-ready tech companies ("Sellers") with prospective healthcare clients ("Buyers") looking to evaluate and implement vetted technologies and integrate these solutions into their organizations. Buyers, including providers, pharma and payors, will meet with hand-picked digital health companies that address their prioritized initiatives.
"MarketConnect Live addresses a gap we've seen in the health tech market and offers a mutually beneficial and curated service for healthcare organizations to filter out the noise and focus on solutions that address their specific needs," said Indu Subaiya, EVP, Health 2.0, a HIMSS business unit.

How it Works:

  1. Buyers and Sellers register for MarketConnect Live.
  2. Buyers receive a complimentary ticket to the Health 2.0 Fall Conference and share their organization's tech needs. Sellers purchase a customized meeting package.
  3. Participants can enhance their MarketConnect Live experience by using Lucro's digital platform to share their strategic initiatives and learn more about potential solutions in advance of the event.
  4. Through a rigorous vetting process, Health 2.0 matches Buyers and Sellers based on interest, market segment, growth stage and tech relevance.

"Many healthcare executives shy away from attending some industry events due to concerns of being oversold," said Bruce Brandes, Founder and CEO of Lucro. "The partnership of Health 2.0 and Lucro will ensure more relevant, pre-arranged connections to maximize the value of MarketConnect."

The MarketConnect Live Pavilion will be open on October 2nd and 3rd for dedicated in-person meetings, where healthcare executives will meet with tech companies to discuss the potential of a commercial partnership. 

MarketConnect is designed to break down the barriers of tech adoption within health organizations and connect leading companies directly with pre-qualified executives interested in commercial partnerships. For more information about MarketConnect Live and the 11th Annual Health 2.0 Fall Conference, click here.

About Health 2.0
Health 2.0 is the premiere showcase and catalyst for the advancement of new health technologies. Through a global series of conferences, thought leadership roundtables, developer competitions, pilot programs, and leading market intelligence, Health 2.0 drives the innovation and collaboration necessary to transform health and health care.

About Lucro
Lucro is a digital platform helping healthcare organizations make better purchasing decisions. Created with input from innovators at the nation's leading health systems and a deep understanding of the healthcare buying cycle, Lucro exists to support providers by giving them the tools to evaluate and choose their best vendor partners. Accelerate your decisions with Lucro. Visit app.lucro.com to sign up.

CONTACT: Alexandra Camesas, [email protected]

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