Jan 03

‘Speed Dating’ Vendors at Healthcare Conferences

Best Practices HIMSS Healthcare Vendors Vendor Selection Vendor Partners conferences Speed-Dating Vendors healthcare innovation Sales Process Decision Making Purchasing Decisions

Conferences are popular ways to connect your healthcare organization’s internal intelligence to the external intelligence that conference speakers, exhibitors, and attendees offer. Educational sessions, keynote addresses, pre-conference events, and a myriad of opportunities to meet with conference speakers, exhibitors, and attendees in both structured and informal settings are very powerful ways to gather the information you need to make smart decisions. But healthcare conferences can have thousands, even tens of thousands of attendees and hundreds of exhibitors. How can you efficiently sort through so many potential opportunities? It’s important to not let the sheer size of these events overwhelm your ability to realize the value they present. Speed-dating vendors at healthcare conferences is one potentially useful approach to conquering the conference crowd.

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Dec 21

Getting the Most Out of Vendor Interactions at Healthcare Conferences

Best Practices HIMSS Healthcare Vendors Vendor Selection Vendor Partners conferences IT solutions Speed-Dating Vendors healthcare innovation Thought Leaders Sales Process Decision Making Hospitals Healthcare Leaders Purchasing Decisions

Major healthcare conferences like the upcoming 2018 HIMSS Conference & Exhibition and more specialized forums like the AHIP Consumer Experience & Digital Health Forum held a couple weeks ago in Nashville are great opportunities to learn a lot in a short period of time.

Being able to easily meet and interact with exhibitors, engaging with a variety of 3rd parties about the opportunities, challenges and issues your company is facing, and the ability to quickly obtain key information to help you assess whether a specific vendor's offerings and company culture align with your needs are three main reasons why people attend healthcare conferences.

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Aug 10

Always Give a Good Show: How Disney's principles can shape the Patient Experience

Best Practices User Experience Patient Experience Disney Process Improvement Customer Experience Design Thinking UX

Learning from the master of magic, Walt Disney, to shape the ultimate patient experience.

Patient experience is consistently a hot topic in Lucro - on both the provider and vendor sides of the house. Summertime brings to mind many happy vacations, which in my family meant a trip to Walt Disney World - filled with magical meetings with princesses and soaring castles.

After clearing the pixie dust from my eyes, I realized (<insert headsmack here>) THIS IS ALL CUSTOMER EXPERIENCE. This is evident in everything that Disney does in their theme parks. Attendees are guests - named so that every employee is reminded to treat their customers as they would a guest in their own home. Employees are cast members, so they keep top of mind that their job is to play a role in their guests’ vacation story. There are no afterthoughts; everything is placed with intent and a spoonful of magic.

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Aug 02

The Lucro Marketing Channel

healthcare innovation Marketing Technology Marketing Channels Marketing funnel Lucro vendor community Sales Process Best Practices Sales Healthcare Vendors

Let's start at the beginning: What is marketing and how does marketing work?

Marketing is a familiar concept to most of us. Yet surprisingly, most people can’t define it. So what does it mean?

As a career marketer, people usually assume my days are a blend of putting ads in magazines, making logos, tweeting all day, making things ‘look pretty,’ or inside sales. But it’s much bigger than any of those.

(Good) Marketing means that the outside world knows about your products and your company and wants to buy from you or your business. I want to break that down into two distinct components of marketing:

  • People know about you
  • People want to buy what you sell
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Jun 07

Change Management with User Involvement: Incorporating End-user Feedback in IT Projects (part 2 of 2)

Purchasing Decisions Best Practices Healthcare Leaders Hospitals Change Management User Experience UX IT solutions Customer Experience

In our last blog, we talked about how involving users early in projects results in better products for users, more efficient development, and other benefits to project stakeholders. Today, I’ll break down 5 user interview techniques you can start implementing right away to take advantage of the benefits.

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Jun 02

Change Management with User Involvement (part 1 of 2)

Purchasing Decisions Best Practices Healthcare Leaders Hospitals Change Management User Experience Vendor Selection Process Improvement healthcare IT vendors Design Thinking UX Decision Making

An ounce of input equals a pound of change management.

As a healthcare executive, you have a crucial view of problems that reach out across your entire organization and seep into every department. You bring in the department heads and your operations leadership to define the problem and scope the project. Great! Then you talk to end users for their input on usability and creative ways to solve the problem. Oh yea - Wait, what?

If you're not incorporating end user feedback, you're not alone. End users are rarely involved in problem definition and solution exploration. Often, the first time they hear about a solution is when implementation or training is announced.

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May 25

An Update of the Themes in Lucro Brainpower: The Types of Providers on the Platform and What Projects They Prioritized

Purchasing Decisions Best Practices Healthcare Leaders Hospitals RFPs Vendor Selection healthcare innovation Customers Decision Making

Six weeks ago, we put together a blog on the Lucro Brainpower to show you what types of health systems made up the Lucro community and aggregated all the projects you were working on. A lot can happen in six weeks: that’s three development sprints, 13 Preds games, and 30 new project boards in Lucro. 

What type of providers are part of the Lucro brainpower?

Here is an overview of our acute health system population. In the past six weeks, we’ve also gained a foothold in the post-acute space, national treatment centers, national ambulatory surgical centers, physician associations, and independent practices.

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May 18

Decision Making: The Constant Struggle (part 3b of 3)

Purchasing Decisions Best Practices Healthcare Leaders Hospitals Decision Making Vendor Selection healthcare IT vendors Healthcare Vendors

If you’re just joining us, we started a Q&A with Steve Sisko of @shimcode last week. We’ll be digging in to see where Steve thinks the rubber meets the road on tough decisions and a bigger view of the health IT landscape.

Intro to Steve Sisko & why we like him:

With 20+ years of experience serving multiple roles in the healthcare, information technology and advisory services trades: Steve brings a unique perspective and deep subject matter expertise unfettered by allegiance to any specific commercial entity or particular product set. Intense curiosity, extensive research skills, and over three decades of evolving healthcare business and technical skills afford Steve with the unique healthcare data, technology and services competences needed to thrive in today’s digitally focused healthcare environment. Learn more about Steve’s knowledge, skills and experience at his website: http://www.shimcode.com 

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May 12

Decision Making: The Constant Struggle (part 3a of 3)

Purchasing Decisions Best Practices Healthcare Leaders Hospitals IT solutions healthcare IT vendors Vendor Selection Vendor Partners Process Improvement Sales Process Decision Making

We are lucky enough to have Steve Sisko, the HIT blog/social phenomenon, in digital form for the next two weeks! We’ll be diving into health system decision making and how they choose vendor partners, discussing what can be done now to minimize pain points together.

Intro to Steve & why we like him:

With 20+ years of experience serving multiple roles in the healthcare, information technology and advisory services trades: Steve brings a unique perspective and deep subject matter expertise unfettered by allegiance to any specific commercial entity or particular product set Intense curiosity, extensive research skills and over three decades of evolving healthcare business and technical skills afford Steve with the unique healthcare data, technology and services competences needed to thrive in today’s digitally focused healthcare environment. Learn more about Steve’s knowledge, skills and experience at his website: http://www.shimcode.com

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May 05

Decision Making: The Constant Struggle (part 2 of 3)

Purchasing Decisions Best Practices Healthcare Leaders Hospitals

Last week we wrote about accelerating decision making by improving consensus, knowing your exit criteria, and avoiding analysis paralysis. This week, I’d like to get down to the nitty-gritty on how simplicity can drive decision making everywhere.

Hick's Law

(that’s the Hick-Hyman Law, 1952, not your Client Happiness Extraordinaire, Denise Hicks)

A scientific concept exists that will make complete sense to you: response time goes up with the number of options. In other words: more options = more time it takes to make a decision. No brainer, right?

Wrong! In our collective effort to give users the best web experience, highlight our cooking talent, or a sales guy that ‘has everything for everyone,’ this concept of minimizing options is often completely neglected.

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