Dec 07

Lucro Company Update and Year in Review

Blog Bruce Brandes HISTalk Sales Purchasing Decisions Decision Making healthcare innovation Innovation

As you likely experience every day, uncertainty and cost pressures in healthcare have created unprecedented challenges and opportunity for the industry.

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Nov 21

Why Healthcare Organizations Take So Long to Make Buying Decisions and How We Can Fix It (Part 4 of 4 - Process) (HIStalk)

Blog Bruce Brandes HISTalk Sales Purchasing Decisions Decision Making healthcare innovation Innovation

(as seen in HIStalk Reader's Write on November 15, 2017)

We have previously discussed the impact of organizational misalignment and lack of trust on slowing the buying cycle in healthcare. Once you decide which projects are worth tackling and you streamline getting the scoop from your trusted network, now you must challenge and simplify the deeply-rooted, legacy workflow to make a decision.

Let’s illustrate two examples of antiquated steps in most every vendor selection process in healthcare and discuss potential solutions.

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Nov 14

A New Model for Achieving "System-ness"

Blog About Lucro Healthcare Leaders Decision Making System-ness Process Improvement

The heartbeat of any sprawling, large healthcare organization is the pace of its own internal operations. How rapidly and effectively does a health system detect problems and opportunities? Collect intelligence, analyze and communicate patterns, and act?

These are tough questions, in an era when many health systems are in some degree of turmoil as they expand, integrate new partners, and face troubling uncertainty in payment systems. Internal operations are strained, and operational leaders are pushed to stay ahead of these escalating demands.

The larger our organizations grow, and the faster they have to move in the market and in their internal operations, the more important these abilities to sense, decide and act become. This can feel like an enormous contradiction.

How do you achieve “system-ness” across a disparate group of hospitals and physician practices, really understand the problems they face, get smart contributions to finding the right solutions, and ensure broad buy-in and support for accelerated implementation?

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Nov 02

Why Healthcare Organizations Take So Long to Make Buying Decisions and How We Can Fix It (Part 3 of 4 - Trust) (HIStalk)

Blog Bruce Brandes HISTalk Sales Purchasing Decisions Decision Making healthcare innovation Innovation

(as seen in HIStalk Reader's Write on November 1, 2017)

In Part 2 of this series, we discussed the importance of first clearly defining and aligning regarding the problem a buyer seeks to solve before evaluating products. The next key element is to invite trusted colleagues to contribute insights and experience in the context of that problem and possible solutions.

Below we will share more about the type of buying decisions most impacted by a lack of trust and explore how healthcare buyers can gain more confidence in the choices they must make.

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Sep 28

Why Healthcare Organizations Take So Long to Make Buying Decisions and How We Can Fix It (Part 2 of 4 - Misalignment) (HIStalk)

Blog Bruce Brandes HISTalk Sales Purchasing Decisions Decision Making healthcare innovation Innovation

(as seen in HIStalk Reader's Write on September 27, 2017)

As any industry observer knows, health systems continue to consolidate in an attempt to ensure their viability given unprecedented financial and operational pressures.  Many organizations struggle to fully leverage their scale post-merger. Most often the difficulty is to align focus, priorities, internal knowledge. and industry experience across the expanded team as they integrate.  

Misalignment is usually the main contributor to the length of the sales and purchasing process. Too often people fall in love with a PRODUCT without first clearly defining the PROBLEM they seek to solve. This challenge is exacerbated by complex purchasing decisions that require collaboration across multiple stakeholders to make the right choices.

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Sep 05

Why Healthcare Organizations Take So Long to Make Buying Decisions and How We Can Fix It (Part 1 of 4) (HIStalk)

Blog Bruce Brandes HISTalk Sales Purchasing Decisions Decision Making healthcare innovation Innovation

(as seen in HIStalk Reader's Write on August 30, 2017)

Over my 28-year career selling to health systems, the most common “competitor” to which my companies would lose a deal was the same: Do Nothing. For decision-makers across the country, there are many reasons that deferring buying decisions was historically a wise choice. 

Rarely was there a compelling reason to make a decision at all. In the past, the economics, competitive pressures, and the underlying business model did not change meaningfully enough to encourage risk-taking. Frequently, if you waited long enough, potential industry changes would often just go away.

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Aug 30

Vendor Tinder

Blog About Lucro Sales Healthcare Leaders Decision Making

It’s Friday night, and you’re looking for a date.

You drive 30 minutes to a bar, pay $20 for parking, $12 for a drink, and then things get worse.

Before you can take that first sip of your Appletini, a stranger moves in. Awkwardly close now, the stranger starts to shout:

“HI, I’M KEVIN, I DRIVE A DODGE STRATUS, I BENCH 300 LBS, AND ONE TIME I HUNG OUT WITH DRAKE AT A PARTY. I CAN MAKE ALL YOUR DREAMS COME TRUE. HERE’S A VIDEO OF ME EATING THE WORLD’S LARGEST BURGER IN 60 SECONDS. WILL YOU MARRY ME?”

You’re not interested in any of those things - Kevin is not a good match. You awkwardly panic moonwalk out of the “conversation” with Kevin...  

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May 18

Decision Making: The Constant Struggle (part 3b of 3)

Blog Purchasing Decisions Healthcare Leaders Hospitals Best Practices Decision Making

If you’re just joining us, we started a Q&A with Steve Sisko of @shimcode last week. We’ll be digging in to see where Steve thinks the rubber meets the road on tough decisions and a bigger view of the health IT landscape.

Intro to Steve & why we like him:

With 20+ years of experience serving multiple roles in the healthcare, information technology and advisory services trades: Steve brings a unique perspective and deep subject matter expertise unfettered by allegiance to any specific commercial entity or particular product set. Intense curiosity, extensive research skills, and over three decades of evolving healthcare business and technical skills afford Steve with the unique healthcare data, technology and services competences needed to thrive in today’s digitally focused healthcare environment. Learn more about Steve’s knowledge, skills and experience at his website: http://www.shimcode.com 

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