Who is designing your employee experience?
Product designers focus on experience design, a growing field popularized by iconic designers like Dieter Rams of Braun or Jony Ive of Apple. Designing experiences is all about creating a genuine connection with the people using your product. It’s not the “feel” of a product. It’s the feelings you get when using it. Experts engineer those emotions.
So, why don’t we invest the same effort in our employees’ experiences? Especially when they are responsible for our users’ experiences?