Conferences are popular ways to connect your healthcare organization’s internal intelligence to the external intelligence that conference speakers, exhibitors, and attendees offer. Educational sessions, keynote addresses, pre-conference events, and a myriad of opportunities to meet with conference speakers, exhibitors, and attendees in both structured and informal settings are very powerful ways to gather the information you need to make smart decisions. But healthcare conferences can have thousands, even tens of thousands of attendees and hundreds of exhibitors. How can you efficiently sort through so many potential opportunities? It’s important to not let the sheer size of these events overwhelm your ability to realize the value they present. Speed-dating vendors at healthcare conferences is one potentially useful approach to conquering the conference crowd.Read More
Major healthcare conferences like the upcoming 2018 HIMSS Conference & Exhibition and more specialized forums like the AHIP Consumer Experience & Digital Health Forum held a couple weeks ago in Nashville are great opportunities to learn a lot in a short period of time.
Being able to easily meet and interact with exhibitors, engaging with a variety of 3rd parties about the opportunities, challenges and issues your company is facing, and the ability to quickly obtain key information to help you assess whether a specific vendor's offerings and company culture align with your needs are three main reasons why people attend healthcare conferences.Read More
As you likely experience every day, uncertainty and cost pressures in healthcare have created unprecedented challenges and opportunity for the industry.
How do healthcare executives, across a group of hospitals and physician practices, really understand the problems they face, get trusted input to find the right solutions, and ensure broad buy-in and support for accelerated implementation?
In a recent blog post, visionary healthcare innovator (and Lucro advisor), Molly Coye poses this industry challenge and describes Lucro as “a new operating system to achieve “system-ness” in healthcare.”Read More
It’s Friday night, and you’re looking for a date.
You drive 30 minutes to a bar, pay $20 for parking, $12 for a drink, and then things get worse.
Before you can take that first sip of your Appletini, a stranger moves in. Awkwardly close now, the stranger starts to shout:
“HI, I’M KEVIN, I DRIVE A DODGE STRATUS, I BENCH 300 LBS, AND ONE TIME I HUNG OUT WITH DRAKE AT A PARTY. I CAN MAKE ALL YOUR DREAMS COME TRUE. HERE’S A VIDEO OF ME EATING THE WORLD’S LARGEST BURGER IN 60 SECONDS. WILL YOU MARRY ME?”
You’re not interested in any of those things - Kevin is not a good match. You awkwardly panic moonwalk out of the “conversation” with Kevin...Read More
At 4:00 PM on Wednesday, February 22, a cheer went up from exhibitors at HIMSS17 upon hearing the announcement, “The Exhibit Hall is now closed.” Sales and marketing executives gathered their supplies and headed for the door, leaving teams of specialists to dismantle the mini-city that had sprung up in the almost mile-long convention hall.
Exhausted attendees, feet aching and shoulders slumped from carrying pounds of giveaways and literature, also made their way out of the hall. Many commented on the sensory overload of the exhibits, signage, noise and smells that had pummeled them for three days.Read More
Who’s ready for HIMSS17 in t-minus two days!? In preparation for the show, we sat down with Bruce Brandes, Lucro CEO and co-founder, to hear his thoughts on emerging trends in hospital purchasing and ask what innovation progress he expects – and hopes – to see at the industry’s largest annual gathering.