Do not go where the path may lead, go instead where there is no path and leave a trail.
-Ralph Waldo Emerson
Emerson would not be expected to write something so applicable to modern day business. He was famed for his lengthy metaphors about existentialism, but some of his advice should still ring true in the ears of any modern day businessman. The most important thing I’ve learned in my short time at Lucro is that the only way to make real, tangible change in an industry is to create your own trail.Read More