Dec 07

Lucro Company Update and 2017 Year in Review

Bruce Brandes Company Update About Lucro Healthcare Vendors General Availability Sales Purchasing Decisions Press Release HIMSS Healthcare Leaders Hospitals Decision Making Partnerships Health 2.0 Health:Further Sales Process Customers Thought Leaders healthcare innovation Lucro vendor community healthcare IT vendors Innovation System-ness Process Improvement Vendor Partners Vendor Selection AMA RFPs

As you likely experience every day, uncertainty and cost pressures in healthcare have created unprecedented challenges and opportunity for the industry.

How do healthcare executives, across a group of hospitals and physician practices, really understand the problems they face, get trusted input to find the right solutions, and ensure broad buy-in and support for accelerated implementation?

In a recent blog post, visionary healthcare innovator (and Lucro advisor), Molly Coye poses this industry challenge and describes Lucro as a new operating system to achieve “system-ness” in healthcare.”

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Aug 02

The Lucro Marketing Channel

Healthcare Vendors Sales Best Practices Marketing Technology Sales Process healthcare innovation Lucro vendor community Marketing Channels Marketing funnel

Let's start at the beginning: What is marketing and how does marketing work?

Marketing is a familiar concept to most of us. Yet surprisingly, most people can’t define it. So what does it mean?

As a career marketer, people usually assume my days are a blend of putting ads in magazines, making logos, tweeting all day, making things ‘look pretty,’ or inside sales. But it’s much bigger than any of those.

(Good) Marketing means that the outside world knows about your products and your company and wants to buy from you or your business. I want to break that down into two distinct components of marketing:

  • People know about you
  • People want to buy what you sell
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Jul 14

Innovative Health IT Companies Who Are Changing Healthcare: A Vendor Community Shout Out

Healthcare Vendors healthcare innovation Lucro vendor community healthcare IT vendors Innovation Vendor Partners Vendor Selection IT solutions

Working with Innovative Health IT Companies is a Breath of Fresh Air

On a daily basis, I get to discover a lot of the amazing health IT companies who are addressing some of the biggest problems in healthcare and finding innovative solutions for them. As the head of marketing, I want to share with you one of coolest parts of my job here at Lucro. It’s time some of our vendor community gets a shout out for driving innovation in an industry that is usually years (even decades) behind.

In Lucro, health care organizations create projects to advance their strategic priorities. “Boards,” as they are called within the app,  help teams find and decide on the best vendor partners for the project. As I’ve researched vendors for some of the project boards in our platform, I came across several that gave me a renewed excitement about innovations that can change the landscape of how we’ve customarily defined healthcare. Here are just a few of the ones I’ve come across that I think deserve kudos for what they’re doing.*

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