Let's start at the beginning: What is marketing and how does marketing work?
Marketing is a familiar concept to most of us. Yet surprisingly, most people can’t define it. So what does it mean?
As a career marketer, people usually assume my days are a blend of putting ads in magazines, making logos, tweeting all day, making things ‘look pretty,’ or inside sales. But it’s much bigger than any of those.
(Good) Marketing means that the outside world knows about your products and your company and wants to buy from you or your business. I want to break that down into two distinct components of marketing:
- People know about you
- People want to buy what you sell