Apr 06

Shackled to Spreadsheets: The Growing Costs of Healthcare RFPs

Sales Sales Process Customers RFPs Vendor Selection Process Improvement RFP healthcare IT vendors healthcare innovation Decision Making Purchasing Decisions

Healthcare is notorious for long, crawling purchase cycles, and no process better demonstrates that than an “RFP.” Used to compare and evaluate vendor products, this approach was once the gold standard for vendor diligence, but it has come at a price, specifically limiting organizations’ ability to innovate and see faster returns on their purchases.

Speed Up Your RFP Process to Deliver a Solution More Rapidly

Most organizations use a Request for Proposal (RFP) as part of a selection process to solicit vendors for products or services. Historically, this questionnaire format helped organizations manage the complexity of the products evaluated, ensure that a vendor can fulfill its promises, and document the diligence necessary to purchase goods. RFPs assemble needs from various departments into requirements, usually compiled in a spreadsheet, and are sent to Vendors to respond. Vendors document their capability to meet those requirements, from which a project owner or selection committee selects the best solution for their need.

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Feb 14

Get that long-term love locked down: For a vendor partner, that is

About Lucro Decision Making Healthcare Leaders Sales Vendor Selection Vendor Partners healthcare IT vendors Hospitals healthcare innovation Healthcare Vendors Purchasing Decisions

Relationships are hard.

You’re sitting across from your handsome Valentine’s date and the oversized stuffed animal bear he got you, and you’ve got all the warm & fuzzies, but deep down inside you’re asking yourself -

“For real though - long term - is this guy right for me?”

The playful dating stuff is still fun, mind you, but you’re ready to settle down. You’re looking for a responsible, grown-ass partner to compliment you. You’re an adult.

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Feb 07

Digital platform makes it easier to find the right IT solution

Decision Making Innovation Purchasing Decisions Sales healthcare innovation AMA physicians IT solutions RFPs Vendor Selection Process Improvement healthcare IT vendors Partnerships Hospitals Healthcare Leaders

(as seen in AMA Wire on February 1, 2018)

Health systems and physician practices have access to a host of digital tools that can enhance patient care. However, identifying the health information technology (IT) that best fits their needs can be a long and arduous process. A new digital platform helps streamline complex purchasing decisions across the health care industry.

The AMA recently began a collaboration with Lucro, a health care technology company in Nashville, to improve physician engagement in purchasing decisions. Lucro’s digital platform simplifies the buying process by connecting physicians and health systems with innovative technology vendors. The collaboration comes in the wake of the release of the AMA Physician Innovation Network (PIN), an online community that connects and matches physicians with digital health companies and entrepreneurs.

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Dec 07

Lucro Company Update and 2017 Year in Review

Bruce Brandes Decision Making Innovation Purchasing Decisions Sales healthcare innovation RFPs AMA Vendor Selection Vendor Partners Process Improvement Lucro vendor community healthcare IT vendors Thought Leaders Sales Process Healthcare Leaders About Lucro Company Update Healthcare Vendors General Availability Press Release HIMSS Hospitals Partnerships Health 2.0 Health:Further Customers System-ness

As you likely experience every day, uncertainty and cost pressures in healthcare have created unprecedented challenges and opportunity for the industry.

How do healthcare executives, across a group of hospitals and physician practices, really understand the problems they face, get trusted input to find the right solutions, and ensure broad buy-in and support for accelerated implementation?

In a recent blog post, visionary healthcare innovator (and Lucro advisor), Molly Coye poses this industry challenge and describes Lucro as a new operating system to achieve “system-ness” in healthcare.”

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Nov 21

Why Healthcare Organizations Take So Long to Make Buying Decisions and How We Can Fix It (Part 4 of 4 - Process) (HIStalk)

Bruce Brandes HISTalk Decision Making Innovation Purchasing Decisions Sales healthcare innovation RFPs Vendor Selection Vendor Partners Process Improvement RFP healthcare IT vendors Sales Process Change Management Healthcare Leaders Hospitals Healthcare Vendors

(as seen in HIStalk Reader's Write on November 15, 2017)

We have previously discussed the impact of organizational misalignment and lack of trust on slowing the buying cycle in healthcare. Once you decide which projects are worth tackling and you streamline getting the scoop from your trusted network, now you must challenge and simplify the deeply-rooted, legacy workflow to make a decision.

Let’s illustrate two examples of antiquated steps in most every vendor selection process in healthcare and discuss potential solutions.

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Nov 02

Why Healthcare Organizations Take So Long to Make Buying Decisions and How We Can Fix It (Part 3 of 4 - Trust) (HIStalk)

Bruce Brandes HISTalk Decision Making Innovation Purchasing Decisions Sales healthcare innovation physicians Vendor Selection Vendor Partners Sales Process Hospitals Healthcare Leaders Healthcare Vendors

(as seen in HIStalk Reader's Write on November 1, 2017)

In Part 2 of this series, we discussed the importance of first clearly defining and aligning regarding the problem a buyer seeks to solve before evaluating products. The next key element is to invite trusted colleagues to contribute insights and experience in the context of that problem and possible solutions.

Below we will share more about the type of buying decisions most impacted by a lack of trust and explore how healthcare buyers can gain more confidence in the choices they must make.

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Sep 28

Why Healthcare Organizations Take So Long to Make Buying Decisions and How We Can Fix It (Part 2 of 4 - Misalignment) (HIStalk)

Bruce Brandes HISTalk Decision Making Innovation Purchasing Decisions Sales healthcare innovation IT solutions Vendor Selection Process Improvement Sales Process Hospitals Healthcare Leaders Healthcare Vendors

(as seen in HIStalk Reader's Write on September 27, 2017)

The Focus on Buying a Product is Wrong

As any industry observer knows, health systems continue to consolidate in an attempt to ensure their viability given unprecedented financial and operational pressures.  Many organizations struggle to fully leverage their scale post-merger. Most often the difficulty is to align focus, priorities, internal knowledge. and industry experience across the expanded team as they integrate.  

Misalignment is usually the main contributor to the length of the sales and purchasing process. Too often people fall in love with a PRODUCT without first clearly defining the PROBLEM they seek to solve. This challenge is exacerbated by complex purchasing decisions that require collaboration across multiple stakeholders to make the right choices.

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Sep 05

Why Healthcare Organizations Take So Long to Make Buying Decisions and How We Can Fix It (Part 1 of 4) (HIStalk)

Bruce Brandes HISTalk Decision Making Innovation Purchasing Decisions Sales healthcare innovation IT solutions Vendor Selection Customers Sales Process Hospitals Healthcare Leaders Healthcare Vendors

(as seen in HIStalk Reader's Write on August 30, 2017)

The (Current) Healthcare Sales Cycle

Over my 28-year career selling to health systems, the most common “competitor” to which my companies would lose a deal has always been the same: Do Nothing. For decision-makers across the country, there are many reasons that deferring buying decisions was historically a wise choice. 

Rarely was there a compelling reason to make a decision at all. In the past, the economics, competitive pressures, and the underlying business model did not change meaningfully enough to encourage risk-taking. Frequently, if you waited long enough, potential industry changes would often just go away.

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Aug 30

Vendor Tinder: Searching for your perfect (vendor) match

About Lucro Decision Making Healthcare Leaders Sales Speed-Dating Vendors Vendor Partners healthcare IT vendors Sales Process Customer Experience UX Health 2.0 User Experience Hospitals HIMSS Healthcare Vendors

It’s Friday night, and you’re looking for a date.

You drive 30 minutes to a bar, pay $20 for parking, $12 for a drink, and then things get worse.

Before you can take that first sip of your Appletini, a stranger moves in. Awkwardly close now, the stranger starts to shout:

“HI, I’M KEVIN, I DRIVE A DODGE STRATUS, I BENCH 300 LBS, AND ONE TIME I HUNG OUT WITH DRAKE AT A PARTY. I CAN MAKE ALL YOUR DREAMS COME TRUE. HERE’S A VIDEO OF ME EATING THE WORLD’S LARGEST BURGER IN 60 SECONDS. WILL YOU MARRY ME?”

You’re not interested in any of those things - Kevin is not a good match. You awkwardly panic moonwalk out of the “conversation” with Kevin...  

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Aug 02

The Lucro Marketing Channel

healthcare innovation Marketing Technology Marketing Channels Marketing funnel Lucro vendor community Sales Process Best Practices Sales Healthcare Vendors

Let's start at the beginning: What is marketing and how does marketing work?

Marketing is a familiar concept to most of us. Yet surprisingly, most people can’t define it. So what does it mean?

As a career marketer, people usually assume my days are a blend of putting ads in magazines, making logos, tweeting all day, making things ‘look pretty,’ or inside sales. But it’s much bigger than any of those.

(Good) Marketing means that the outside world knows about your products and your company and wants to buy from you or your business. I want to break that down into two distinct components of marketing:

  • People know about you
  • People want to buy what you sell
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